Our Services
A proven career coaching framework that helps professionals gain clarity, align their careers with their strengths, and make confident career moves.
Our Service
Coaching & Consulting
It is difficult to pinpoint the specific behaviours and personalities of other people at a glance, not to mention their blind spots. Often, we end up deciding a person’s behaviours by the impressions we get. This is not good, as we have little to no understanding of the person’s personality.
Training & Education
Diversity. Every child is unique, and they all learn differently, hence “One Size Fits All” philosophy doesn’t apply to learning. The current education system focuses on the 3 R’s of learning (Reading, Writing & Arithmetic) where information is only consumed by students.
DemingNext
The Deming Philosophy looks at the world through a lens that is different from all others. The Deming Philosophy, known as Dr. Deming’s “theory of management” and later his “System of Profound Knowledge,” represents a holistic approach to leadership and management.
About YAY Success
YAY Success provides tailored coaching and consulting to help individuals and businesses grow with clarity and purpose. With our proven tools like IDENTI3 and ICT360, we design personalized strategies that drive transformation, leadership, and sustainable results — whether you’re launching, scaling, or seeking a breakthrough toward real success.
We believe that success requires personalised strategies. Through deep-consultations, we tailor solutions that align with your goals and address your unique personal or business challenges.
Our Approach To Your Success
A powerful profiling tool designed to help you and your teams to discover personal inner-motivators, behavioural tendencies, and core leadership traits. Used across global teams as a science-backed framework that identifies not only what you do — but why you do it.
- Backed by neuroscience & personality theory
- Ideal for coaching, hiring, team-building & leadership
- Fast, intuitive, and insight-rich
From social wellness to personal branding and creative content — ICT360 equips professionals with 21st century digital competencies, mindset, and ethical awareness needed to thrive in today’s tech-driven business landscape.
- Combines emotional intelligence with digital ethics
- Especially designed for youth, educators, and corporate learners
- Delivered through engaging workshops and hands-on learning
Meet Our Founders
MICHAEL CHEAH
Co-founder and CEO of YAY Success, Michael empowers individuals and businesses to grow through strategic insight, leadership coaching, enabling individuals and organizations to surpass limitations and live up to their true potential.
Yannie Yong
Certified Coach & IDENTI3 trainer, Yannie blends profiling tools and mind-mapping tools to help individuals and business owners discover strengths and gain psychological advantage in discovering their potential.
Testimonials
Now knowing my traits and the conflicts that I’m facing, I can better manage myself and team relationship. I am more aware of the behaviour of others, which in turn help with my emotional health.
–Joe Tham
It is a good reflection of who I am, and it allows me to think how to make the best out of myself. Those who have not tried the profiling, you should do so…
–Phillip Tay
YAY Success is not just a destination; it’s a transformative journey filled with personal growth, professional breakthroughs, and an unwavering sense of purpose.